60th Grammy Ratings Plummet As Politics Dominate Music’s Biggest Night In The Ratings Game, And Here's Why
Credit: Adrienne Gibbs, CONTRIBUTOR In a night with few memorable performances or last-minute upsets, the 2018 Grammy Awards saw its television audience shrink by more than 20% as the industry’s biggest stars took turns jabbing President Trump and lecturing viewers on immigration, DACA, and more. To absolutely no one’s surprise, the 2018 Grammys recorded the lowest ratings in several years. This year’s CBS broadcast brought in 19.8 million viewers, according to network officials. That’s down around 24% as compared to the 2017 Grammy Awards, which nabbed 26.1 million viewers. There are lots of reasons for this. Perhaps the length of the broadcast is an issue for people who have school and work on Monday mornings. Or perhaps viewers were simply not interested in the hodgepodge mashups of the evening. Of course, Kendrick Lamar’s opening performance grabbed everyone’s attention, but gauging from the live tweets of the event – and gauging from the live tweets si...