3D on the Rocks
TBWA creates landmarks and characters in miniature By Tim Nudd Suntory Japanese Whisky 3-D Printed the World's Most Incredible Ice Cubes In an award-winning campaign for Suntory Whisky , creative agency TBWA\Hakuhodo used a CNC milling machine to create the coolest ice cubes we’ve ever seen. The campaign, entitled 3D on the Rocks , used a CNC (computer numerical control) milling machine or router, to carve and whittle ice cubes into the amazing sculptures seen below. Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.) Miwako Fujiwara of TBWA\Hakuhodo said the CNC router ...