3D on the Rocks

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TBWA creates landmarks and characters in miniature By Tim Nudd

Suntory Japanese Whisky 3-D Printed the World's Most Incredible Ice Cubes

In an award-winning campaign for Suntory Whisky, creative agency TBWA\Hakuhodo used a CNC milling machine to create the coolest ice cubes we’ve ever seen.
The campaign, entitled 3D on the Rocks, used a CNC (computer numerical control) milling machine or router, to carve and whittle ice cubes into the amazing sculptures seen below.




 Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky.
The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture," Fujiwara added.
The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
Lots more images, along with credits, below.





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