My Publicist Note Book

In a bold move, heavyweight actor Samuel L. Jackson has issued a call to action, similar to that of the ice bucket challenge. Saturday, on his  facebook page,  Jackson offers to “all  celebrities that poured ice water on their heads, a chance to do something else .” Jackson challenges celebrities to sing the  “We ain’t gonna stop, till people are free”  song . The song reference Eric Garner’s last words,  ‘I can’t breathe’ I can hear my neighbor cryin’ ‘I can’t breathe’ Now I’m in the struggle and I can’t leave. Callin’ out the violence of the racist police. We ain’t gonna stop, till people are free. We ain’t gonna stop, till people are free. Jackson ends the 47 second challenge asking celebrities to “come on, sing it out.” This is a bold move by Jackson, as sometimes those who call out the establishment using their celebrity statuses are quickly blacklisted or ridiculed. Samuel Jackson is not race baiting here, he’s ...