Coca-Cola Giant Soda Bottles to Feature Song Lyrics as Part of 'Share a Coke' Campaign
The Coca-Cola Company “Share A Coke” campaign is back! But a little different and.... It’s all about music! T he debut collection will feature "All I Do is Win" by DJ Khaled and "We Are The Champions" by Queen among other songs The lyrics of more than 70 songs will be supported by music-themed TV spots, social media and a summer-long experiential tour that begins with an event at this weekend's Final Four. The campaign will cover Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life, furthering the marketer's new "one-brand" strategy that unites multiple varieties together in the same marketing. This year, "we really thought it was time to do something more, something different and something potentially better," said Racquel Harris Mason, Coca-Cola North America's VP for Coca-Cola and Coke Zero. The new program is also a lot more complex than the original "Share a Coke." The marketer, for instance...