Official K900 Game Day 2014 Teaser with Laurence Fishburne

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Kia, the Korean automaker, wants Americans to rethink their idea of luxury as it releases its K900 premium sedan. It has enlisted Laurence Fishburne to reprise his character of Morpheus from "The Matrix."

Automotive manufacturers will be back in the Super Bowl this year in full force with at least nine automotive brands aiming to capture the attention of millions of viewers.
Most automakers have already started to flood YouTube, Twitter and other social media outlets with teaser ads that are part of broader campaigns to draw attention to their brands.
“It’s a four- to six-week period leading up to the Super Bowl,” said Mark Simon, chief creative officer, Lowe Campbell Ewald, an advertising agency that has produced multiple Super Bowl ads in the past. “There is a lot of planning, and advertisers are looking to get their most bang for their buck.”
It costs advertisers an estimated $4 million for a 30-second ad; production costs for commercials can cost between $2 million and $6 million.
“We start planning for the Super Bowl literally almost right after a Super Bowl is over,” said Michael Sprague, executive vice president of Kia Motors America.
While Mercedes-Benz said it is not returning to the Super Bowl this year, many other automakers are, including Chrysler, Ford, General Motors, Hyundai, Kia, Toyota and Volkswagen. Jaguar is planning to advertise in the Super Bowl for the first time.
On Thursday, Audi of America, which is planning a commercial to promote the all-new A3 entry-level sedan, released a teaser ad featuring singer Sarah McLachlan, who is pleading for donations to help out animals. But the photos of the animals show bizarre configurations of photo-altered dogs and cats that appears to be an attempt at humor.



Kia released a teaser ad with Fishburne that shows him struggling to adjust the signal of an old-fashioned television so that he can watch the Super Bowl.



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