Official Kia 2014 Big Game Commercial "Morpheus"- The Truth

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Laurence Fishburne Returns as ‘The Matrix’s’ Morpheus in Kia’s Super Bowl Commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial.



An unsuspecting couple meets Morpheus at a valet stand. He presents them with two choices: "Take the blue key and go back to the luxury you know. Take the red key and you'll never look at luxury the same again."

 


Kia Motors America has offered up and extended look at its Super Bowl commercial starring Laurence Fishburne as Morpheus from "The Matrix" franchise.

The 90-second video promotes the Korean automaker's new K900 luxury sedan. The company will air a 60-second version during the Super Bowl. Fox is charging $4 million per 30-second spot.

The commercial, produced by David&Goliath, will air Feb. 2 during the match up between the Denver Broncos and Seattle Seahawks.

Many marketers buying ad time during the game already have posted their commercials online, including SodaStream, which capitalized on controversy surrounding an edited version of a spot that stars Scarlett Johansson.

Jaguar also has posted its ad featuring Tom Hiddleston, Ben Kingsley and Mark Strong in a Tom Hooper-directed ad revolving around British villains in movies.



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